This paper includes the results obtained following the marketing study concerning the consumer’s opinions regarding to: the searching of the cooling drinks market, the range of the packaging existing on the market for these drinks, -the specifying of the imagine of the ranges and of their packing among the consumers, the consumer’s opinion with respect to these packing, the efficiency of the packing materials and the corroboration of the marketing study with that of the aluminum evaluation in the product studied. The market investigation of the carbogaseous drinks was achieved by means of the methods and techniques typical of the marketing researches that are test on the basis of questioning. The technological investigation concerning the possibility of aluminum migration from the carbogaseous drinks was performed by atomic absorption spectrometry with graphite furnace.
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