Past, present and future for traditional products from southeastern Romania


Gabriela Iordachescu, Vassilis Inglezakis, Silvius Stanciu, Gabriela Ploscutanu, Augustin Octavian Mihalache

Volume 27, Issue 3;
Pages: 296-300; 2021
ISSN: 2069-0053 (print) (former ISSN: 1453-1399), Agroprint;
ISSN (online): 2068-9551

Compared to other European countries, Romania has few traditional products certified at European level. The number of certified traditional products was until 2014, over 4.400 products nationally certified. Currently, more than 4.000 products have been removed from the list, and registering a product as traditional has become a more rigorous process than ever before. The southeastern Romania includes Brăila, Buzău, Constanța, Galați, Tulcea, Vrancea. Unfortunately, although it has great potential due to the Vrancea area, the Danube Delta, the Black Sea coast and the cities on the Danube side, did not have and does not have a representative number of products nationally or European certified compared to Transilvania, Maramureș or Bucovina. Consumers are willing to perceive and evaluate the quality of a product based on its place of origin and share opinions and attitudes towards the related goods or services. The image of a country or area can determine the perceived quality of a category of products, stimulating sales. The study was generated by the BSB project “Local development and cross border cooperation in the area of agricultural products and traditional food” – LOC FOOD which will have a decisive role in product promotion, participation in discussions between partners and local representatives, exchanges of experience, and all project activities will lead to an increase in the visibility of each producer of the SE of Romania and of the Black Sea area. In the age of digitalization, the Geographic Information System – The roots of taste - created by the project will ensures access to new markets, which leads to product promotion, encourages online commerce, and avoids the effects of a crisis.
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