Marketing studies on the seafood and fish market

Viorica – Mirela Popa, Diana Nicoleta Raba, Delia – Gabriela Dumbravă, Camelia Moldovan

Volume 23, Issue 4;
Pages: 260-263; 2017
ISSN: 2069-0053 (print) (former ISSN: 1453-1399), Agroprint;
ISSN (online): 2068-9551
In this paper, an analysis has been made of the evolution of the seafood and fish market in recent years, both in the world and in Romania. The desideratum of many Romanian consumers to move towards a more balanced living behavior and a healthy diet, has generated a significant increase in the fish and seafood market, which reached 350 million euros in 2016. From the point of view of the volume, the fish stay further, following the consumption of chicken and pork, but in terms of value, the fish market is registering substantial increases. With regard to fish marketing, in terms of demand-offer ratio, the local fish market is at a prospecting and stabilization stage and consists of 5 main business companies with over 10 million euros per year. The main market segments are frozen fish and fresh fish. In the last period there has been a relative development of the seafood segment, but this segment remains in its incipient phase due to its traditional and symbolic character in the mind of the Romanian consumer.
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