Ecological food market represent a novel approach in a market already formed and this fact causes a slow evolution in this market compared with the situation of conventional food market. In the Romanian and European market isn’t a unitary form for expression the organic products and some expression like 100% natural can give to consumers a wrong understanding of organic concept they believes that such products are similar with organic products. From the legal point of view, "natural" does not mean anything, it is just a marketing name. Anything can be naturally without legal constraints. The producers and the consumers must understand that an organic product is made in accordance with a certification system and with national and european legislation. .The rol of organic certification is to protect the consumers and to help them to distinguish easily the real organic products from those that might misleading consumers.
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