In avoiding damage to fruit species the permissible falling height and permissible static pressure are of great importance. The former is important in planning harvesting and handling operations, the latter in selecting the height of transport containers. The static force may be calculated from the weight of the fruit column being transported while the dynamic load is a consequence of vibration caused by transport. The permitted static load for a given fruit may be determined experimentally. In this study, physical properties of interest were determined for fresh apple fruit (var. Golden Delicious) then calculations for the design of a suitable height were conducted based on the measured properties using Ross & Isaacs’s theory. Maximum height for packing and storing of fresh apple fruit in the box was determined to be less than 78 cm based on a rupture force of 31 N.