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44 .   Chocolate market commercialized in Romania

Authors: Viorica-Mirela Popa, Căpriță Adrian, Szijarto Tivadar-Alexandru, Diana Nicoleta Raba, Camelia Moldovan, Delia-Gabriela Dumbravă

Volume 21, Issue 3;
Pages: 279-289; 2015
ISSN: 2069-0053 (print) (former ISSN: 1453-1399), Agroprint;
ISSN (online): 2068-9551



Abstract:

Starting from the fact that chocolate is a product widely used by both adults and children, highlighting the question the criteria that segment the most frequently this market. Factors influencing the final decision to purchase oscillates from different demographics criteria, preferences and needs of consumers to available budget and product price. The main objectives of this paper it was the realization some research studies and marketing on market analysis chocolate commercialized in Romania, determination of the chocolate buyer profile and highlighting chocolate brands. These targets have resulted in achieving a sounding form questionnaire having the interviewed subjects the 50 students in the fourth year of study, in the Faculty of Food Processing Technology Timisoara. Questionnaire data were evaluated and then processed and interpreted, and study results indicate a relatively constant evolution prices of different chocolate brands, without significant fluctuations. During those two years (2012-2014), stands a balance between increases and decreases in the prices of chocolate.

Keywords: chocolate market, brand, price, sounding, questionnaire

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